Launch! Is the foundation programme to get newly qualified coaches ready to offer, deliver and run a succesful coaching business. With 12 weeks of guided step-by-step preparation, all your tech done for you and a further 12 weeks of tech support, this is THE programme if you’re just getting started. Eliminate years of struggle and LAUNCH in just 12 weeks!
Do you need clarity on building an online coaching business to help you get more clients, better results and ultimately able to charge for high ticket clients?
As you may have imagined by now, finding new coaching clients isn’t easy. There isn’t a queue of people crying out for your services (well, not just yet anyway).
Like any new business, you need to learn how to reach out, attract new clients, show and prove to them that you can get results and build up a trusting relationship.
So, how do you go about doing this for your new coaching business? Well, you need to understand a little bit about marketing and client journeys.
A great starting point to understand more about how to grow your coaching business is to figure out how YOU found out about coaching.
When we talk about their services, we’re not just talking about their paid services, but any service they offer, from free information (to get you onto their email list), a free call, group coaching, workshops, etc…
Each service, whether free or not, will require some sort of promotional work. More than likely, this is going to be via Social Media or search engines. But it could also be via delivering a talk at an event, a collaboration or another collaboration.
These promotional activities are intended to find people who may be interested in their services and entice them toward some sort of offer where they can foster a relationship and build up trust.
You’ll find there’s a few steps in this journey before you’re willing to buy from them and each step needs a strategy to move you to the next step.
So, how, exactly, do you learn to understand the steps needed to turn the right “strangers” into the perfect coaching clients?
Here, we will list 5 key areas of your online coaching business which you need to implement to reach more people and get more clients.
Like any successful business, it will give you an effective process to follow to entice and convert to clients.
1 – Your website:
Why is it important to have a website for your online coaching business.
In this digital age, the central point of any business is their website. For a shop, the website is the equivalent of a store. For a coach, a website is the equivalent of their office.
Your website is where all your clients will come through at various stages of their journey, from new and interested to high ticket client. You’ll have sections of your website ready to give them the information they need and the opportunity to actually take the next step.
From your website, other platforms can integrate to take advantage of automated features available to us to save valuable time from running your business doing tedious and needless admin such as arranging to take payments and sending out requested information. Let the available technology do that automatically.
2 – Your gift:
What do I mean by your gift? Well, basically this is something you can give away for free as a gift to people. Only people who are potentially interested in your services will be interested in your gift. Offering a gift benefits you and your visitors by:
Your gift can be anything from:
Your gift gives you the opportunity to “break the ice” with complete strangers and open up the chance to start communicating with them.
How? Well, your gift, or freebie, isn’t actually free. You exchange your gift for a communication method, such as an email address, a postal address, a telephone number, etc. From here, you can start to reach out, add further value and begin to build that relationship as well as share results you’ve had for others.
This is also an opportunity to educate visitors more on coaching, after all, coaching is such a mis-used term these days that people don’t fully understand the benefits it offers and what they need to understand in order to be coachable and get results. Going straight into coaching with someone who’s new to personal development can be disastrous! If you wan’t results, your clients need results and so they need to be coachable. Use this step to help start that educational journey.
3 – Email Automation:
When we offer our gift, we exchange it for a communication method. One of the best ways to communicate is via email as we can utilise powerful email features.
There’s not many other communication platforms that can automate a whole process, instantly at free or relatively low cost. Emails can deliver your gift instantly upon request, whereas if a telephone call was needed, it would need to be scheduled and require your time to make that call. Postal addresses would require time to package and deliver the gift as well as a long wait for it to be received.
What’s more, email isn’t “platforms specific” meaning it doesn’t rely users to use a certain social media platform, unlike a chatbot which limits you to communication only with Facebook users.
Once you have an email address, you’re able to share further information about you, your coaching business, your results, your offers and your services and again, you can utilise automation to do all the work for you.
4 – Booking forms:
Online booking forms makes it super convenient for both you and your client to book a 1:1 call with you.
Because booking forms make it easier for your client, it eliminates the “faff” that can delay and also prevent a booking taking place.
Just like emails too, there are powerful automation features available to enable things like automatic reminders to be sent so you don’t have to remember to chase up clients, and you can send post-event messages too, encouraging your client to take further action towards the next step, like booking another 1:1 call.
5 – Online coaching programme:
Coaching courses or programmes are increasingly popular. Why?
One of the most effective steps in your client journey is being able to offer coaching courses. Your courses can be delivered as self study courses or as group coaching programmes.
Through a coaching course, you’re able to offer training to your clients to help them learn key skills in personal development. It’s a great opportunity to ensure your clients who turn up for 1:1 coaching are in the right place. Keep getting clients who cannot tell you a goal? Ensure they take your goal-setting course first. Have clients with continuing limiting beliefs? Have them take your understanding beliefs course first.
For some clients, courses like this will be enough to get the results they need. They’ll be able to undertake a course at a vastly reduced price over 1:1 coaching and you’ll be able to impact more clients through courses than just 1:1 coaching calls.
You’ll also be able to use courses to ensure a residual income for your business when you need those inevitable breaks from 1:1 coaching, take holidays or just want to spend more time with loved ones.